As a storyteller, I nurture the visual narration of jewelry through collages, animations and drawings.
Inspired by history, mythology, art and culture, my creations aim to educate, entertain and reveal the richness and beauty of jewels through their origins, symbols and emotions.
My stories also take a written form. I write about jewelry for the magazine Luxus Plus, and I also hold an interview column to introduce different artists.
ANIMATIONS FOR THE JEWELLERY SPECIALIST KATERINA PEREZ
How to describe the emotions?
By telling stories that sublimate them. While I chose classic artistic paintings through history and mythology concepts, the jewellery specialist Katerina Perez paired them with jewels that evoke similar feelings.
Discover them with the video. Understand their links with the description of each emotion beside.
My illustrations mix drawing, watercolor with pencil and painting or India ink with digital retouching via graphics software, more the integration of packshots. Then, I can make each creation unique, heterogeneous and rich of the meeting between classical art and contemporary digital universe.
I also consider collage as a very interesting technique. It allows to integrate a set of references associated at your heritage to tell your story in pictures. It also accepts the use of symbols linked to history, art, mythology or popular culture. Modern version of pictorial paintings, halfway between the concrete and the imaginary, this illustrative process imbued of poems and secret languages unites heritage and modernity, own identity and openness to beliefs of the world.
The packshots are (in order of apparition) the proprieties of Messika, Fred, Cartier, Van Cleef & Arpels and Chaumet.
“When talents meet, Artketing is born, the child of mutual seduction between the world of luxury and the world of art.
In an ultra-competitive context, luxury brands are faced to the following dilemma:
– The conquest of a cosmopolitan clientele gives them a fabulous turnover
– BUT a wide distribution of their products risks damaging their legitimacy and their image.
Then the rapprochement of the artistic sphere can comfort and even sublimate the image of luxury. However, for this marriage to be accepted, credible and coherent, this union must reflect a strong legitimacy.
The purpose of this research is therefore to present the possible strategies of Art-Luxury rapprochement able to offer a significant impact on the notoriety of a brand and then confer on it a lasting and undeniable prestige.
The author wanted to present an essay intended to raise awareness among a few key players in the worlds of art, communication and luxury. “